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Bborn IPR

Intellectual property (IP) is often regarded as the most valuable asset of a country or company. Patents, copyright, trademarks, and registered designs are all examples of intellectual property rights that may be used to protect innovation. In reality, several IP rights may apply to a single product or idea. Country, Corporates or Consumer Brands must acquire one or more of the four basic forms of intellectual property to protect your concept from being stolen by others. Patents and copyrights are examples of Intellectual Property Rights (IPRs) that companies
employ to safeguard their investments in the invention.

Digitally Connected Economy & Consumer Markets are driven by Invaluable IPR Assets.

21 ST CENTURY: MILLENIUM MINDSETS & STRATEGIES MATTER MOST

In 21 st Century it is neither enough nor sufficient for a country to just possess landed property, people as cheap labor and capital as cash reserves or mineral reserves, if doesn’t know how to tap its Natural Resources & Power of the mind of its People and invest into harnessing the Mindsets & Intellectual resources of its people to Invent & Discover new Technologies & Optimize its Inherent brain capital resources to succeed. Creativity and innovation are the new drivers & frontiers to fathom for the world economy. The strategies & policies adopted by a country shall determine its well-being and future competitiveness as to how it is developing and fostering the trapped intellectual capital available at its disposal.

We now live in a world where the capacity to create, sell, and, most crucially, appropriate (or capture) the economic advantages of scientific and technical breakthroughs determines the economic health of nations and the competitiveness of its companies.

An effective intellectual property system is the foundation of such strategy. Within knowledge-based, innovation-driven economies, the intellectual property system is a dynamic tool for wealth creation providing an incentive for enterprises and individuals to create and innovate; a fertile setting for the development of, and trade in, intellectual assets; and a stable environment for domestic and foreign investment.

VUCA WORLD: 4 Biggest Challenges for Mankind, Nations & Businesses Alike

Volatile: Uncertain: Complex: Ambiguity

In such times of flux & turbulence, as the Status quo gets disrupted, as the lifespan of multi- national corporations has come down drastically from Centuries to hardly a decade, IPR driven Consumer brands mostly play the role of Savior for lot of failing or busting Macro Corporations when they find themselves on the wrong side of the changing landscape, they leverage the Intellectual Asset value of their Consumer brands to pull them out of the rut and gives them a fresh lease of life.

IPR ESSENCE & VALUE: SOUL TO THE BODY OF BUSINESS & ECONOMY

  • Corporate:

    Intellectual Property is that property that is developed by the human mind and by human intellect and rests in mind space. Intellectual property and rights attached to intellectual property are the most valuable, precious and most distinguished assets a Brand or Corporate can lay claim to drive an edge over all others by way of Unique Identity & Innovative Illustriousness.

  • Nation:

    Intellectual property rights play a significant role in encouraging innovation, product development, and technical change. Developing countries tend to have IPRS systems that favor information diffusion through low-cost imitation of foreign products and technologies.

  • Economic Growth:

    The advantage of an IPR-based system for innovation is that it offers incentives to further develop and commercialize publically financed fundamental research, allowing new products, businesses, and even industries to emerge based on these innovations.

  • 4 Property formats of IPR:

    Copyrights, Patents, Trademarks, and Trade Secrets – Four Types of Intellectual Properties..

  • Essence of IPR:

    Intellectual property protection is critical to fostering innovation. Without protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development.

  • Importance of IPR in innovation:

    IP rights facilitate the free flow of information by sharing the protected know-how critical to the original, patented invention. In turn, this process leads to new innovations and improvements on existing ones.

  • IPR as marketing tool:

    Companies that own IP rights can build business partnerships by leveraging their Unique IP to others for better optimization of such Rich & Innovative asset by sharing. They can give license to other companies and in that way enhance the market or not to give license which enables them to maintain the market. This important marketing decision should be taken into consideration

  • IPR in entrepreneurship:

    Intellectual property rights (IPR) can be used to protect the technology, brand name, design and creativity behind the concept. It gives the creator sole ownership of the concept, in a similar way to owning physical property like a house or car.

  • Intellectual property rights strategy:

    An intellectual property rights strategy (IPR strategy) is a strategy for managing a company's intellectual property rights portfolio.

  • IPR forms to Create & Preserve assets:

    There are four main types of intellectual property rights, including patents, trademarks, copyrights, and trade secrets. IPR Owners frequently use more than one of these types of intellectual property law provisions to protect their intangible assets.

  • IPR Protections in Law:

    Intellectual property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time.

  • IPR-Intellectual Property Rights Fosters & Drives

    a) Inventions in all fields of human endeavor.
    b) Scientific discoveries.
    c) Trademarks, service marks and commercial names and designation.
    d) Literary, artistic and scientific works.
    e) Performances of performing artists, phonograms.
    f) Protection against unfair competition & all other rights resulting from intellectual activities in the industrial, Scientific, Literary or Artistic field

IPR DRIVEN CONSUMER BRANDS CONNECT & DRIVE GLOBAL ECONOMY

Strategies matter most in Evolving IPR driven digital economy

Businesses to be well-positioned and prepared to succeed in the digital economy, must awaken & arise to the wealth & value they can create by strategic development, protection & deployment of their IP resources & rights through well prioritized & propositioned Strategies, which will enable them remarkably positioned to future change, challenges & competition.
Emerging & Evolving businesses need to possess or access the IP awareness and IP management capabilities necessary to succeed in the digital economy. IP strategy is of paramount essence to remain agile, adventurous & adaptable. Businesses need to develop their own integrated digital IP strategy.

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